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Company3 min read

Planning supply before it becomes urgent

Buying agricultural product at the last minute is the most expensive way to buy it. What planning a season ahead actually involves.

Freshly picked fruit collected in harvest crates

A buyer who needs product this week is negotiating from the weakest position available to them, and a grower selling into that market is not being rewarded for quality. Both problems have the same cause: supply arranged at the point it became urgent rather than before.

What gets agreed in advance

  • The volume and grade the buyer actually needs, by window
  • What the growing partner can realistically commit to
  • The specification and acceptance criteria, in writing
  • What happens when a season delivers more or less than expected

The last of these is the one most often skipped, and the one that causes the argument. A season that comes in short is a normal agricultural event, not a breach of faith — but only if both sides decided beforehand how it would be handled.

A supply relationship that only works in a good season is not a partnership.
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